標題: Offline events to attract customers [打印本頁] 作者: shamimhossain13 時間: 2024-2-20 12:33 標題: Offline events to attract customers If we continue to rely on route sales, sales will eventually reach a plateau, leading to stagnant business results . Restrictions on face-to-face sales The spread of the new coronavirus has made it difficult to conduct face-to-face sales , which is the key to sales , and the B2B manufacturing industry has been hit hard . such as exhibitions , have been canceled across the board, resulting in a decline in the number of new leads and a decline in the conversion rate .
The inability to conduct face-to-face closings to encourage purchases and longer lead times are also major issues in the B2B manufacturing industry , where there are India WhatsApp Number Data many high-priced products . It can be said that the coronavirus pandemic has revealed that the manufacturing industry's business model is dependent on the traditional social environment and is extremely vulnerable to change . In the future, there is an increasing need to review existing business models in preparation for such unexpected situations .
Promotion of DX Due to the decline in the working population and overtime regulations associated with work style reforms , even B2B manufacturing industries are now required to streamline their operations . As a result, we are actively incorporating digital technology in areas such as production management , inventory management , and ordering to improve operational efficiency and create a situation where fewer members can handle tasks . Of course, the same goes for the sales department . With these trends , it is not hard to imagine that DX will be required of the marketing department, which is closely related to the sales department . chapter B2B marketing flow When considering a marketing strategy suitable for the B2B manufacturing industry , it is
